What do users really want?

Trendspotting the future of social media and Web 2.0. A 12 minute key-note from EPiServer Day in Stockholm March 16. (In English).

What do users really want? They are saying:
1. Understand me
2. Respect me
3. Find me
4. Trust me
5. Update me
6. Value me
7. Surprise me
8. Entertain me
9. Engage me
10. SEE me