Tuesday, November 24, 2009

Bra exempel på trenden "Curation"

Minns ni Skittles som gjorde en "web" som bara pekade på Facebook, Twitter och Wikipedia? Underförstått: Det intressanta är inte vad Skittles säger utan vad kunderna säger och pratar om produkterna.

Nissan har gjort en liknande, men mer omfattande och "sajt-lik" lösning för sin modell 370Z. De visar allt som sägs om bilen i alla typer av forum. Som en LifeStream fast för en produkt.

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