From the panel "Entertainment in Virtual Worlds- It's not games. It's not TV. It's..." (VW Fall 2007)
“The living room itself is changing,” said Blake Lewin, Vice President Product Development, Turner Broadcasting Inc. “Media is becoming totally device dependent. Devices are becoming content independent. On my big screen, I’ve got video games, DVR, DVD cable. And users are becoming time independent. People can watch any show any time. There’s a breakdown in the network model and also in the consumption of media. That means Turner has to look at different means of providing programming. One of the ways is virtual worlds.”
Turner has now entered into a year-long partnership with Kaneva to test virtual worlds expansion.