I must admit this was one of the highlights of the Web 2.0 Summit. Listening to the panel on gaming with Robert Kotick, CEO of Activision (Creator of guitarhero!) and Trip Hawkins, CEO of Digital Chocolate (and founder of Electronic Arts!).
Hawkins, an advocate of casual gaming, claims we are headed toward a world of immersive, social content. A world in which content isn’t something that we pay to watch or listen to, but something we pay to participate in–a social experience.